Melt is an AI-powered financial advisor aiming at making personal finance less intimidating and a lot more human.

We crafted a brand that ditched the sterile, corporate vibe and designed a product experience that felt approachable, intuitive, and—dare we say—fun.From bold branding to a UI that didn’t feel like homework, we made it easy for users to trust Melt with their financial future.

The result? Melt showed that AI can be both smart and relatable, helping people take control of their money without the headaches.